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[QUOTE=desertgrandma;628810]What a shame. B&N has an opportunity to really give Amazon a run for its money.
Even thos customers who are too shy to step up and ask questions at first will watch while you demo to a group of people. No need to bash other readers.....just point out the features of this one. They need to hear that it doesn't necessarily replace paper books, but surely adds to the convenience of carrying books around!
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One other thing they could to to promote the use of the device is to offer a free download of the digital copy of the book with the a purchase of the hardcover.
I have seen this approach with vinyl records and it works well.
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