Quote:
Originally Posted by desertgrandma
What a shame. B&N has an opportunity to really give Amazon a run for its money.
I can see so many ways to sell this product. First......set up a dedicated booth. Against a blank wall. Have it manned full time. Use a projector to run non stop video showing the product behind the booth to grab interest.
Train your employees to sell the item by being friendly and catching peoples eyes......like at the fairs that sell those stupid useless things we all buy after a demo but never use.
Even thos customers who are too shy to step up and ask questions at first will watch while you demo to a group of people. No need to bash other readers.....just point out the features of this one. They need to hear that it doesn't necessarily replace paper books, but surely adds to the convenience of carrying books around!
This thing will sell itself. But you gotta let people know its there and what it does. No brainer!
yes, I know, business is bad, people cost money to hire and train.......but they're on the cutting edge here.....
IF they have a good product, of course.
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What you've described with the booth is pretty similar to what Sony has put in the Best Buy stores. Granted, there seems to be no expert employees anywhere nearby but hey, it's best buy, what do you expect?
But they do have a kiosk with the prs 300 and 600 and between them a looping video talking about the reader. They even have special firmwares on the readers that put them in a looping demo mode, kind of a slideshow thing. It's classy looking, much nicer than what they used to put up in Borders.
I see people at that kiosk in best buy every time I go there and I go there weekly so that's something I guess. I'm sure BN will do something similar, whatever their plans may be, but, I think they will have some internal strife over how they want people to walk out of their stores. No doubt a reader device is going to have zero or slim profit margins, unlike the books they sell. I wouldn't be surprised to see some subtlety taken in the approach to selling the reader in stores with much more emphasis in selling it online.