Quote:
Originally Posted by zacheryjensen
They're paid almost nothing and expected to learn 95% of their knowledge of books and such all on their own. To expect them to have even the slightest advance knowledge of company plans is too much. No offense to BN employees but I know a lot of them myself. It's the McDonald's of books. The fact that whoever you talked to even knew about the eBooks on their website is a high note.
I'm sure once the eBook reader is destined for a shelf in the store at least one employee, probably a cash wrap monkey, will be told the vaguest notion of its purpose and BN will leave it at that. They aren't the best company when it comes to marketing and training.
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What a shame. B&N has an opportunity to
really give Amazon a run for its money.
I can see so many ways to sell this product. First......set up a dedicated booth. Against a blank wall. Have it manned full time. Use a projector to run non stop video showing the product behind the booth to grab interest.
Train your employees to sell the item by being friendly and catching peoples eyes......like at the fairs that sell those stupid useless things we all buy after a demo but never use.
Even thos customers who are too shy to step up and ask questions at first will watch while you demo to a group of people. No need to bash other readers.....just point out the features of this one. They need to hear that it doesn't necessarily replace paper books, but surely adds to the convenience of carrying books around!
This thing will sell itself. But you gotta let people know its there and what it does. No brainer!
yes, I know, business is bad, people cost money to hire and train.......but they're on the cutting edge here.....
IF they have a good product, of course.