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Yes, that's the same problem we have/had here. People did want to use electronic device, but as there was hardly any content, people didn't buy the device and because there were no devices there was no content. With the introduction of an ebook store + readers by bol.com, that circle was broken. Bol.com states they'll be reaching their goal for this year, without problem, so you might say it's a success. The problem with pricing is that ebooks aren't books according to "Europe". So, no low VAT for those. Generally, bol.com states that most ebooks are 80% of the pbook price. Which could be lower, if the VAT were lower... (6% on pbooks, 19% on ebooks).
As soon as publishers see the light and aren't afraid of new developments in their expertise area, I think the ebook will take flight.
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