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Of course they can enforce "base country". They don't need to geolocate, even. All they need to do is check if the client is roaming or not (which is trivial). The selection of books will allways remain the same (based on where the Kindle is registered), and if they're roaming, add an extra charge.
And I am not the London Times. Simply because a couple of reporters like their free Kindles dosn't mean that everyone else can't see the shipping charges, for starters...
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