Quote:
Originally Posted by bill_mchale
Yes some people will never buy, but unless steps are taken to punish those who download without buying, the numbers of people who never buy might well increase.
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Yes, but if you take steps to punish those who download without buying, the numbers of people who never buy will
certainly increase. Please, learn from the music industry's mistakes.
You can't stop them. You can't make it even moderately inconvenient for them (even using illegal tactics, which can backfire, nastily). They can run the stats and realise how unlikely it is you'll hit them with scattergun lawsuits, and there are mechanisms (playing the victim and getting donations, for instance) to offset the cost of being hit.
What's proven to work is making paying easy and simple. By providing the product cheaply and without restrictions.