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It is a bit of an Amazon beatup, but yes I think he is right. ePub is essential for mainstream acceptance. You can transfer Mp3s pretty easily, Amazon sell those without DRM. I can play that Mp3 I bought on ANY device I own, iPhone, iTunes on Macbook Pro, PC, Winamp, Songbird. The books I bought on the Kindle, not so easy to transfer, and that annoys consumers.
Consumers expect that level of interoperability. Anything less is a disaster in the long run. Occaisionally that is not the case, when the device is something much more attractive than the competition (iPods for example), but the Kindle isn't that much more attractive.
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