[Ocean]

According to R. R. Bowker’s Pubtrack 2008 Consumer Book Survey, book purchasing is becoming more concentrated among avid book buyers, defined as those who purchase a minimum of 12 books per year.

Standing tallest are older Americans—the Baby Boomers and “Matures” born prior to 1965. These groups constitute 54% of the U.S. population but account for 67% of all book purchases.

This skew likely will trend beyond 70% as the 78 million Boomers downshift into retirement and find themselves with greater leisure time for reading and browsing.
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It’s all well and good for journalists to write about how the Kindle isn’t cool because young kids aren’t toting it around. Who cares?

eReaders are meant for people who read books and buy books. Most of those people are Baby Boomers and the Silent Generation. Perhaps it’s time we stopped trying to make eReaders sexy and just made them work for the people who want them.

Amazon is the only company that seems to have gotten the memo.

No wonder the Kindle was the device that finally ignited ebook sales. Everyone else was trying to create a sexy reading device for people who didn’t read and didn’t care.

http://ireaderreview.com/2009/10/15/...indle-is-best/