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Old 10-14-2009, 07:16 PM   #8
ardeegee
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"Ms. Friedman said Open Road would use a new proprietary online marketing platform to promote backlist titles on blogs, Twitter and social networking sites."

The problem is, you can't sell a new platform without content, and you can't get content without a platform.

Isn't there a term for something like that?

Oh, yeah-- a carborundum.
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