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Old 10-13-2009, 01:38 PM   #5
numtini
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numtini began at the beginning.
 
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The $1.50 might also be the amortized cost in infrastructure, staff, advertising and all that. Some of this remains, but you're removing a lot of infrastructure. There's no warehouse, nobody unpacking shipments in the warehouse, nobody packing shipments to consumers at the warehouse. No inflatable thingies or invoices in the box. No return shipping costs. No books lost to damage or whatever.
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