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Publishers Association chief executive Simon Juden said: “Publishers worked very closely with Amazon.com on this issue. They have made sure consumers will buy works appropriate to the country they are in.”
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Another publisher not included said: “[The launch] was just as big a surprise to us as it was to you, in terms of timing. Now it’s a matter of tying up territorial issues – internal ones, like making sure we have UK pricing and UK ISBNs – and making sure their systems are improving in that area."
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In other words make sure folks in the UK pay the higher prices UK publishers charge.