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Piracy can hurt the creators, but, it isn't always as much as people claim. Most seem to think that every pirated copy is a lost sale. A friend of mine is a huge fan of most of the Superhero movies. He saw the Dark Knight 6 times in theatres, and then after it was no longer being shown, he pirated a copy so he could watch it more until he got his preordered copy of it on bluray. Did he pirate? Yes. Did they lose a sale? No. Most people I know pirate every now and again, but usually it spurs them to buy more. If they like it, they buy it. The ones that don't end up buying, are the type that wouldn't buy even if they couldn't pirate (such as the one, who lost his net connection for nearly a year after getting it disconnected for pirating. He never bought anything then, dispite being unable to download anything else).
Most people, you give them an easy to use system, that gives them quality content, and they'll time and time again use that over pirating. Why do you think iTunes is as big as it is?
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