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Old 10-12-2009, 02:43 PM   #90
Steven Lyle Jordan
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Quote:
Originally Posted by DMcCunney View Post
Given the disagreements here over what a reader should be/do, I don't see a clear cut answer to that question.
True. The biggest mistake a manufacturer can make is to try to be all things to all people. If MS was to go this route, they would have to do their research, and try to develop a device that would appeal to their intended niche.

Quote:
Originally Posted by DMcCunney View Post
Microsoft is a big company. It needs to sell a lot of what it makes to justify doing it at all. Even if Microsoft decided to build a dedicated reader, I don't think they could sell enough at a high enough price to justify the effort.

...A dedicated reader is far more of a niche market item. I don't see the potential return on investment being big enough to interest them.
One of the goals of large, multi-product companies is to attempt to tie products together, through actual usage, or through brand recognition and loyalty. If MS created a dedicated reader that sync'd well with Windows, for instance, that could not only tie both products together, but one could drive sales to the other. This could make it worth MS's while.
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