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Laugh all you want, it's all I said and 100% true. That many older folks are into technology doesn't change the fact that a smaller portion of say 60+ folks are into tech than say the under 40 crowd. And ads get targeted accordingly. The tech savy older folk will see the ads and buy it anyway. Why waste money with ads targeting the older folk? Probably not going to get many extra sales in that demographic. The tech savy 60+ folk will keep up on the industry and buy new gadgets. The luddites won't regardless of ads.
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