I'm surprised to see this news posted here today since plastic logic has denied the color e reader rumor. Basically this BN guy is talking out of his poop-chute and is wrong, at least, about the Plastic Logic part.
It's important to remember, Plastic Logic is making *ONE* reader, they are not branding it under any companies, but they are partnering with some. One is BN and it will be a source for content, not a brand on the reader itself.
Anyway, you can see the denial on
plastic logic's twitter feed.