Thread: PCs are best for e-reading, Microsoft's Ballmer says
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Old 10-09-2009, 01:49 PM   #12
Steven Lyle Jordan
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Quote:
Originally Posted by AnemicOak View Post
I believe he's right though, for now. The PC/Mac is the most popular reading device out there. Most ebook readers don't have a dedicated device or even a PDA or Smart Phone.
A recent survey by O'Reilly seems to bear this out, as it indicates that PDF is still the dominant e-book format. It is considered to be flexible, but best read on computers and laptops, suggesting that the combination of PDFs on full computers and laptops ably dominate the industry.

(Interesting, though, as I've never sold a single novel in PDF, and when I removed PDF from my selections, I was never asked to put them back in. But they could be creating their own from RTF files...)

Jow Wickert of O'Reilly says ePub is a distant second, but as more devices and apps add the format to their list, this may change quickly...
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