I didn't get to choose,Sony chose for me when they sent the black one as replacement for my 700,but luckily,it is in fact the color that I would have chosen had I bought it for myself. I'm not necessarily a fan of having the colorful devices,I prefer the more understated approach (I also consider black/silver to be more professional-and less likely to stand out if ..say..I were trying to read at work)-also I prefer getting a variety of cases instead
...any excuse to shop !!!