I didn't have a chance to read all of the Best Buy announcement earlier (rushing of to work) so I missed this bit:
"Irex: Later this month, select Best Buy stores will also offer the IREX DR800SG eReader with multi-mode 3G wireless capabilities and content from sources such as the Barnes & Noble online bookstore, various magazine publishers and newspapers."
So wait 'till later in October after all. I'm so disappointed