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I think the dark horse in the content race is Google. If you take a peek at books.google.com, they have *millions* of books scanned. The agreement (on hold due to legal wrangling) to make out-of-print books available is just the start. They want to sell all of those books, and eat Amazon's breakfast, lunch, and dinner. Their public domain works are available in ePub format - you can bet they can produce any of their scanned docs in any format they like, as soon as they work out a deal with the publishers.
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