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Originally Posted by Flub
I think this is purely a move to gain a bit of marketshare in a hurry while they bring the country specific stores online. Amazon are probably quite worried about Sony.
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I don't know if they're worried about Sony or not, but it may be a stop gap until they can get the country specific deals done as you say.
One thing Amazon seemed to help with when they released in the US was getting more books out quicker. A lot of those books were released not only for the Kindle, but the Sony and through places like BoB and FW. So them releasing the K internationally could end up being a good thing for ebook users regardless of what device they use.