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OK, so how do you know that? This is a legitimate company, with a 9 year history on the web (according to the wayback machine). Are you part of Sony Marketing? How do you know what market research firms they use?
I know spam is a big problem, but Market Research is the way that big companies like Sony make business decisions. You are free not to participate, but then you can't complain when they act based on the inputs they get form other folks. I use distinctive eMail addresses, and this company got this address from Sony CONNECT.
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