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The one thing this thread makes clear: Pretty much no one wants to pay more for e-books, even if they don't consider them too expensive now. DRM or no DRM doesn't seem to make as much impact as cost. And if the two versions were offered side-by-side, people would automatically want the cheaper version, and find some reason to justify the cheaper version being DRM-free, and therefore be dissatisfied if that was not the case.
dwanthny, I think it would be counter-productive to offer both versions because of the reason above. Better to pick just one to sell, and find the best way to justify the choice, and the cost, to your customers.
If I was faced with a DRM-free book in a store, no DRM'd version next to it, and I knew the previous DRM'd versions cost less... I'd be satisfied buying the more expensive DRM-free copy (depending on the price with me, too... I won't pay just anything for an e-book, either).
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