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A bit more information ....
If you go to the Kindle store without logging in, or by logging in to a non-US account, you can only see books available in your country. But if you log in to the account that has your gift certificates, you can see all titles.
(At least, that's what I saw based on my own quick test. I didn't test in exhaustively.)
So, in some ways, we're no better off. We must either (i) stick with the gift certificates to access the entire Kindle store; or (ii) use a legit payment method, and stick to books available in your country.
It will be interesting to see how this develops.
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