Did you see this interesting line :
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When traveling abroad, you can download books wirelessly from the Kindle Store or your Archived Items for a fee of $1.99
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After reading this line, I just love this other one :
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3G Wireless: 3G wireless lets you download books right from your Kindle; no annual contracts, no monthly fees, and no hunting for Wi-Fi hotspots
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It's 100% true, you don't pay monthly fees ... you pay a fee per book !
So this is how they solved the problem they had in negociating with national operators :
they use the roaming agreements from AT&T and the customer pays the bill.