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The whole idea is not really about reading, it is about getting the non-reading masses interested in a new type of gadget. So while actual readers will stay away from such devices, it might actually sell quite well. Remember Jobs said "nobody reads anymore". he obviously wants to go after the big market of non-readers with his tablet. They want the gimmicks. And if a few prolific readers actually buy one for reading, that is just an unexpected side benefit.
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