|
The publishers who said it should be more expensive are the ones without the infrastructure and knowledge of how ebooks work. They are probably thinking 'ok the costs are higher initially', or they are thinking 'the risks are higher' and worried about the ebooks being copied so want more compensation for that risk. As previously mentioned, some publishers have no way to easily create the ebooks (in a technological sense) in the way they currently process books.
In a way I don't mind them profit goughing initially, because that will show up in their profit margins and they will embrace the ebook formats more solidly.
It's only a matter of time before publishers realise the future is good and ebooks will be more profitable for them compared to traditional books (less overheads).
I do feel sorry for traditional book stores though, they will have to undertake some clever changes to their services to stay alive. I do like the idea of bookstores changing into coffee shops with lounges where you can browse one off paper copies of ebooks then purchase the ebook.
|