Publishers Weekly has a small write-up
on the Reader and how Sony is expanding its availability:
With rumors flying that two major companies are about to launch new electronic reading devices (remark: any idea what they are talking about??), Sony has quietly expanded the distribution network for its Sony Reader. When it debuted last November, the Reader was available only through Sonystyle retail stores and several hundred Borders superstores. Since the holiday season, Fry's Electronics, J&R Electronics and B&H Photo & Electronics have added the player, while some smaller specialty chains, such as DataVision, RCS and ABT, are also now carrying the device. CompUSA is expected to go national with the Reader later this month.