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Instead of motivating and pep-talking his development-team (he probably IS the development team ) to work overnight to satisfy Bookeen's customers and give them the firmware update they so desperately want, he goes around chitchatting about ereaders and their future
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To every one's his job
Would you like your boss telling you to work overnight ? Probably not, unless you're mental. Then why are are you excepting others to do something you wouldn't ?
Plus, a tired developer breaks stuff more often then fixing it.