Given how often bloggers offer their opinions on devices such as eReaders, I believe the below to be important--and welcome--news.
The Wall Street Journal
WASHINGTON -- Bloggers, Tweeters and online marketers will have to tell consumers when they are paid or given freebies to write positive reviews or postings, federal regulators said Monday.
The Federal Trade Commission released updated guidelines Monday designed to provide clarity for bloggers and other online writers about their responsibility to provide consumer disclosure as well as liability issues they face for making false or deceptive claims about products and services.
The agency unveiled a draft of the proposed guidelines last year, prompting debate in the blogging community about how much disclosure writers must provide and which ethical rules, if any, they should follow.
http://online.wsj.com/article/SB125475547130664753.html
Read the FTC guidance here:
http://www.ftc.gov/opa/2009/10/endortest.shtm