Quote:
Originally Posted by dmaul1114
It's just they're a device that the older crowd has less interest in, thus they aren't wasting their time marketing to them when not many are going to buy it in that demographic vs. younger crowds.
They aren't avoiding targeting ads at the older set because they are wise and don't fall for hype. They're avoiding it as research has shown them that it's not worth the money as there's not enough interest in the device at that age group.
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I'm sorry, but have you really missed the world-wide ad campaigns aboutwith the topic
are you afraid of "getting old/getting wrinkles/not being able to live in a nice pension home/etc" created by United Insurers/Maybelline/Dove/etc? ;-)
Old people just have different worries (or, alternatively put, different fears they are told by TV they need to worry about). They're still
statistically just as manipulable as everyone else. To be honest, I would think it an improvement if they were thinking about getting a portable music player in order to be bored less (and perhaps listen to
TTC?)
(I do not mean to derail the wonderful conversation going on here..
)