Quote:
Originally Posted by kennyc
I've seen a number of surveys that say the "older crowd" is online more than most. They have more time to do it and and use the internet to keep up with their kids, grandkids, etc.
I think you are bit biased in your position/thinking here.
|
Sure, the internet has caught on across all demographics. As have Kindles, GPS etc. That's a far cry from something like a complex Tablet build mainly for business use.
And I could find plenty of surveys showing older crowds to be less interested in mp3 players and other tech gadgets than younger crowds.
People are over reading my statements. Older people are LESS likely to use or be interested in complex gadgets. Some will use even the most complex, and use goes up with simpler/more prevalent things like DVD players, surfing the net etc. vs things like MP3 players, PDAs, smartphones etc. that are more complex and don't fit the needs/interests of the older set as much as the younger--with some exceptions.
Quote:
Originally Posted by Steve Jordan
Exactly right: It's about money, not age or ability. And as they've established that the young are more susceptible to their selling tactics, why waste money on any other group? (Hint: You don't see them marketing iPods to commuting dads or soccer moms, either.)
Singling out groups for the wrong reasons is part of the misinterpretation of the big picture. We shouldn't fall prey to it, because it will only slow the development of e-books in a misunderstood market.
|
I don't think it's marketing. Are you saying MP3 players suck and young people are just stupid and fall for the marketing.
It's just they're a device that the older crowd has less interest in, thus they aren't wasting their time marketing to them when not many are going to buy it in that demographic vs. younger crowds.
They aren't avoiding targeting ads at the older set because they are wise and don't fall for hype. They're avoiding it as research has shown them that it's not worth the money as there's not enough interest in the device at that age group.
The same would be true for a Tablet device. If you don't need it for the work related functions--PDA, reading and marking up PDFs, textbooks, technical manuals etc.--then it's really something that should have no appeal to you. Thus not much need for a retiree to have one vs. a Laptop and a Kindle.
Other gadgets like the Kindle, GPS devices, DVD players etc. have broader appeal and ads don't focus just on the younger crowd but are more general as they have broad appeal across all ages (beyond children).