Quote:
Originally Posted by dmaul1114
But I'm sure marketing research has shown companies that it's just not worth spending the money to go after the geriatric crowd.
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Exactly right: It's about money,
not age or ability. And as they've established that the young are more susceptible to their selling tactics, why waste money on any other group? (Hint: You don't see them marketing iPods to commuting dads or soccer moms, either.)
Singling out groups for the wrong reasons is part of the misinterpretation of the big picture. We shouldn't fall prey to it, because it will only slow the development of e-books in a misunderstood market.