Quote:
Originally Posted by dmaul1114
And again, I never said that older people CAN'T be very tech savvy. Just that a smaller proportion of them are vs. younger generations. You're in a losing battle here trying to argue demographics with a social scientist. 
There's a reason iPod adds feature younger people. Companies know that while the older crowd does buy and use their gadgets, the younger sets are their bread and butter--and that increases with the more complex a gadget gets. |
Oh yeah? I saw this iPod add with a guy jinking along in his walker...
oh, wait. That might have been something else...
Okay, sure, younger people buy more tech. Younger people buy more everything (except maybe preparation H). Is that really an age issue... or a marketing issue? After all, no one is marketing iPods to the older crowd, despite their ease of use by anyone. Selling to young people isn't because they are more savvy anything, it's because they are more likely to respond to meaningless ads promising sex and hipness, and buy junk. Being more susceptible... that's what makes them marketers' bread-and-butter.