Quote:
Originally Posted by Steve Jordan
(Your idea of the "tech market" and mine might be different things, of course. My idea includes consumer electronics like TVs, stereos, DVD players, answering machines, GPS devices, etc... all of which have a healthy penetration into the senior market already, even as all of them become more complicated every day. But as they do, interfaces and controls become more simplified, thanks to better design, making these devices easy to use even by novices.)
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Yep, those would fall in line of simple to use devices like the Kindle etc.
Again--I'm talking tablets like the Microsoft Courier concept video etc. Those are really aimed at the younger, business/professional crowd. Those devices aren't going to catch on among the older, retired crowd as they just don't need all those work related functions.
Maybe a simpler to use multi-media tablet that's just focused solely on video, books/magazines/newspapers, and light web browsing would take off in that crowd.
But not some full featured tablet with note taking abilities, PDA functions and all that other business stuff.
That's what I was getting at with my posts. Those type of tablets aren't going to supplant dedicated readers. Maybe some simpler, multi-media tablet can though.
And again, I never said that older people CAN'T be very tech savvy. Just that a smaller proportion of them are vs. younger generations. You're in a losing battle here trying to argue demographics with a social scientist.
There's a reason iPod adds feature younger people. Companies know that while the older crowd does buy and use their gadgets, the younger sets are their bread and butter--and that increases with the more complex a gadget gets.