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Originally Posted by fugazied
They have a lot of oomph in regards to market share in the media sector. They bargain wirh TV/Music/Movie companies on a regular basis and retail millions (billions?) of dollars of media via itunes.
If they create a reader it may give publishers more incentive to get their act together and start offering global publishing licenses and cash in via itunes instead of this regional mess we currently have.
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This would only actually be a benefit if they don't go an do something stupid like trying to introduce their own ebook format.
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Also we know Apple makes great hardware, they dominate the smartphone and mp3 player industries after entering them with no market share and crushing the competition.
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Firstly, they do no dominate the smartphone market unless you decide to use some random stat like web traffic and the fact that so many believe they do is a credit to their marketing dept for convincing people it's true.
Secondly, it wasn't the quality of the hardware that helped them do so well with the ipod, it was having the total package of good looking hardware, the comparative ease of use from itunes for synching and the itunes store for buying content.