Quote:
Originally Posted by M0zza
If Apple do bring out an ebook reader two things will make people buy it; Firstly the marketing, which will make it sound as though this is the first ebook reader ever made. And secondly all the bloody fanboi's.
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They are marketing geniuses that's for certain. However we get some nice benefits if Apple does bring this product to market - the bargaining power apple could use with publishers.
They have a lot of oomph in regards to market share in the media sector. They bargain wirh TV/Music/Movie companies on a regular basis and retail millions (billions?) of dollars of media via itunes.
If they create a reader it may give publishers more incentive to get their act together and start offering global publishing licenses and cash in via itunes instead of this regional mess we currently have.
They will also be able to package ebooks with other media.
Also we know Apple makes great hardware, they dominate the smartphone and mp3 player industries after entering them with no market share and crushing the competition. The device would be color, touchscreen, use iphone apps, have google docs, google maps, internet, would act as a portable media player for tv/movies, would have blu-tooth (probably). Everyone gets so excited about it because the technology is at a stage where you can have a computer in your pocket.
So compared to the other 'ebook readers' which are grey screen and very old school it will be light years ahead. People will buy it for mobile computing and suddenly everyone will have an e-book device in their pocket (a more practical one than the iphone). Publishers will want the new sales and flock to it imo.