Years ago, when cassette tape piracy threatened to destroy the music industry in India, an enterprising company decided to take the battle to the pirates. Made tapes so affordable that it didn't make any sense to buy bootleg (i.e. reduced the price by 65-70%), turning it into a volumes game. Now, this is should be easily possible with digital media, so what's preventing these 'moguls'? I mean, if a new book were to cost $2.99 or $3.99 rather than $9.99 - $12.99, who'd risk downloading pirated versions?