When I need cheering up, there's nothing like going into a book store. I love the smell of new books & paper (a stationary store will do for that too - BTW), I love picking up a book, having a browse, putting it down, meandering to the next cover that catches my eye. However, for the reading experience I actually prefer my e-book reader. I do a lot of reading in bed. I lie on my side and with thick tomes that is very, very annoying and heavy to hold. Besides, I *read* for the story no matter what shape or form.
So I would love to go into a book store with knowledgeable staff I can bother with all my questions and then go home with a pile of e-books. But that's just me, I'm probably weird