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For me it is not the "printed" matter the hook was in the cover art. As a reader that is what catches my interest and while reading a paper book periodically will stop and look at the cover. The interest has to be there for a person to read something. Currently all the readers currently don't have good cover art due to both lack of color and or not being designed to be viewed in gray scale. Not only that people don't want to pay $400.00 for something to read books on that can only be used for one purpose and that they have to pay as much or sometimes more for a e-book. Of course with printed material they can either share/gift it to someone else or trade it back to a used books store for credit so they can read something else. Readers will not be main stream until they reduce the price, have color displays and books are inexpensive.
Our house used to be a fire hazard due to all the printed material that I used to have until I went digital. I currently read on my Dell Axim x50v. I carry a 4 gb compact flash and a 2 gb sd card full of books. (Both audio and e-book.)
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