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Old 10-02-2009, 04:24 PM   #31
Steven Lyle Jordan
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(I don't see the article either.)

Quote:
Originally Posted by CleverClothe View Post
I think the author is wrong about what the industry should do. The ebook industry is doing exactly the right thing as far as targeting their core customer base, heavy readers.
There's nothing wrong with targeting your customer base. But you also have to bring in new customers, because sooner or later your old customers (ahem) die off.

Those new potential customers can (and should) be marketed to in different ways: See what you're missing! It's a better experience now than it was in your parents' time! You already have the tools, now use it to enjoy a book! Learn about your world while you help save it! (That last one was for the environmentalists.)

But these potentials are largely being ignored, and the industry won't last long without them.
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