Quote:
Originally Posted by CleverClothe
I think the author is wrong about what the industry should do. The ebook industry is doing exactly the right thing as far as targeting their core customer base, heavy readers.
Let's face it, ebook readers are expensive, not fully featured, and sometimes buggy. This is not something you want to market to non-readers. This is a new (well, still pretty new) technology and you need earlier adopters. Once you have converted over your core customers, then you will have the volume and the exprience to expand your market to new customers.
This is just like the rise of personal computers.
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Is there something wrong with me? When I click on the link to the article there's no article.
I understand what the original author means about the feel, shape, smell and weight of paper books. It was something that stopped me from transitioning for awhile. But with as much travel I do and the volume I read, an ereading device just makes sense for me. I don't understand what he means, however, about not marketing ereading devices to avid readers. Those of us that need 5 paperbacks for 48 hours will always have a use for an ereading device, even if it's just for trips. I think what he's trying to say is that there is going to be a portion of the market that won't want to give up paper books. Just like there are still people who collect vinyl records, the paper book market is not going to completely disappear any time soon. I do think it will begin to decline. When ebooks and ereaders become less buggy and more available, I think we'll see a huge decline in paper reading. But there will always be a nostalgia market, or hangers-on who simply want to do it the way they've always done.