interesting article. i think he may actually have a valid point, when he says at the end in the last paragraph :
Quote:
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I don't want to feel like e-readers are targeting me. I'm not the one who needs to be sold on the joys of reading. So here's the challenge: with this new technology, publishing has a small, slowly closing window to do what they've struggled to for so long: show people in doubt just how cool reading is. More readers -- that's how we save publishing. So get on it.
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(crazy ! when you copy part of that article, it automagically appends a link to the original page. i must look into that.)