I found two online retailer for e-book readers to Sweden. Pixelar
http://www.mye-reader.co.uk/ who's selling Hanlin's reader(I just ordered one, very reasonable price) and Pixmania.se
http://www.pixmania.se/kringutrustni...0_0_00_sg.html
The largest distributor of e-books in Sweden is the company Elib
http://www.elib.se/ though there are few other retailers as well. Elib is also a library service. There are also a few places you can get free e-books like the Swedish equivalent of Project Gutenberg called Project Runeberg
http://runeberg.org/