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Hellmark -- are you a publisher or do you have publishing interests? You're consistently falling on the publishers' side, which, I believe, is not the majority side here.
The majority side are the new consumers of ebooks. And as a group, we have a new interest in digital upgrade.
Sure it's inconvenient for the status quo. My analogy is with the human rights in the US. You'd have to desegregate a lot of schools and buses, and eliminate a lot of signs, retrain the police and civil servants. It is inconvenient indeed -- but necessary.
Amazon has exact and perfect way to immediately and for all time verify Joe Schmoe's purchase of a specific book by a specific publisher. Depending on the structure of digital rights, this MAY give Amazon a WAY to OFFER a discount to Joe as a way to reward and retain Joe as a customer.
Now add market forces into the mix, and you get -- inevitability.
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