Quote:
Originally Posted by AnemicOak
Macmillan (St. Martin's, Tor, etc.) seems to think this. They often set the list of an ebook at $14 when it has a MMPB release at $7.99
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Macmillan is the US umbrella organization of Verlagsgruppe Georg von Holtzbrinck GmbH, a big German publishing entity.
Holtzbrinck is still trying to evolve a coherent digital strategy. I had a long conversation a while back with Pablo Defendini, the manager of the Tor.com site. One question I asked was "Is Tor.com a test bed for digital straegy at Holtzbrink? Do you have high visibility in the owning corporation?" The answer was a resounding "Yes!"
So I think you'll see variations within Macmillan. Tor CEO Tom Doherty, for instance, certainly knows better (and was an old friend of and investor in Baen Books, keeping a close eye on what Baen was doing.) Other imprins will have different ideas. Holtzbrinck will watch and see what works.
The publishing industry is collectively groping toward an uncertain future. Eveyyone knows ebooks are here to stay. What they don't know is how to make money selling them.
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Dennis