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The reason for wireless is to make money off selling ebooks, and to tie you to the preferred stores that provide wireless downloads. Geographic restrictions on ebooks make 3G viable, since vendors can't be seen to be selling ebooks outside their region.
It seems that the wireless providers don't like WiFi, because they don't make money off WiFi downloads. However, there will be ebook readers with 3G and WiFi (e.g. BeBook 2 is supposed to have WiFi).
The lack of WiFi on the Kindle DX is one reason why it is failing at universities, that all have pervasive WiFi.
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