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Speaking for myself, I never expected anything more than the hardware itself from sony. I think they are still studying the market, and till amazon or some other company gets in they won't move. Right now the demand isn't great and they pretty much filling the niche anyway.
Also, eInk is continuously being improved and they have no reason to go out with something special that will end outdated anyway in a year or so.
The way I see it. Sony first came out with the libre to check the ebook market at all. They did it only in japan. Based on that, they improved - and released the reader - only in the US. Now they are studing us, maybe even reading this forums, and others, and wait for amazon\apple move. Once that happen sony will come out with a greatly improved reader that will be able to compete with what amazon\apple will put out, and they will sell it internationally. Also, based on their former experience with the market they will probably have the edge in terms of usability.
Another thing. If the amazon/apple reader will be DRM based, then everything will go on as before, but if just one large company will market a nonDRM device, then I believe other companies, and sony, will follow suit.
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