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That happened to me once with a paper book. I ordered a dictionary and received another one, from a different publisher. The bookstore sent me the good one after I wrote them about it, and since shipping the wrong one back was not so cheap they said I could keep that too (they would pay the shipping anyway).
For ebooks it's different, I guess. Stores with good customer care will probably offer a reimbursement if they cannot get the publisher to provide the correct book.
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