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About 8-track tapes, betamax, etc., -- this all predates Amazon. There's no cheap -- almost free and immediate -- way to verify ownership of content in brick-and-mortar format.
On Amazon, bn.com, and other Internet stores, you finally can consolidate all your holdings and DEMAND the same content on all media! Sure, let's pay $1 or $5 for a different one. But Amazon and B&N will *have to* come around to this model in order to compete, IMHO.
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