Quote:
Originally Posted by emellaich
Good points, and they are probably not hurting for sales because of that. However, if you want me to buy it as a bundle, this is what I expect. If it's going to be more or less full retail I'll just buy them individually.
In p-format you might buy a bundle so you can get a matched set for your shelves. You might not be too upset if you get a few duplicates because the bundle matches. In e-format the bundle itself doesn't have much display value. So the value comes down the cost per book.
Now, if I already have a book or two in the bundle the price of the bundle is really bad unless there are huge discounts. I have to spread the total cost across the six or seven books I don't have -- not across all eight books.
So the deal is only somewhat attractive to me if I haven't read any of the books. BUT, If the series is totally new to me do I want to buy all eight before I read the first one? I could test the waters buy buying the first one standalone, but then the bundle is prohibitive again since it includes one book that I don't want to pay for.
My tradeoff with bundles: I'll risk buying all eight if the deal is good enough. The manufacturer's tradeoff: The bundle revenue per book is lower, but they insure the buyers gets all eight books instead of only a couple of books per buyer.
MLH
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Oh, I totally get it and for the most part agree. From a customer perspective I want a great deal in a bundle, but I've seldom if ever seen it. I've seen some bundles (ebooks) that actually cost more than buying the books separately
